Dottir Shop was inspired by our founder Lauren’s love of Iceland and her Nordic roots. We’ve always admired the way the women of Scandinavia don’t let trends define how they dress. Scandi style is all about simplicity, functionality, and effortless elegance. It blends minimalism with practicality and utilizes a color palette that is understated but sophisticated. 

At Dottir, our focus is on sourcing beautiful apparel in natural fibers and neutral tones, high-quality basics, and polished yet flattering silhouettes. We also love to spotlight women-owned and ethical brands such as Océanne Jewelry and Polished Prints as well as those making good use of waste like Melie Bianco's beautiful recycled vegan leather handbags. 

Our goal is to make it easy for our customers to navigate the sea of options out there. We hope to be a place where you can find clothing you will wear for years, including pieces that mix well with the rest of your wardrobe and fabrics that feel good on both your skin and your conscience. 

Want to say hi? Email us anytime at hello@dottir.shop