Who We Are
Dottir Shop is inspired by the natural beauty of Iceland and the strength and fortitude of its women. In Iceland, girls are given surnames based on their mother or father’s first name combined with the word “dóttir”. Iceland is also more advanced than most countries in the world when it comes to gender equality. When you visit Iceland, you’re surrounded by natural beauty and strong women and you can’t help but be moved.
Our founder, Lauren visited Iceland years ago and has since been extremely inspired by the magical place and its people. Dottir is a place where women can turn to find beautiful things to help them find confidence and strength. To us, a “dottir” is strong and ambitious, finds power in dressing well, and believes femininity and feminism can coexist.
Our small-quantity collection is carefully curated with a focus on nature’s colors, simple silhouettes, and flattering and comfortable designs, meant to empower the person wearing them. Our goal is to help you find clothing that feels true to you and gives you the confidence to always be that person.
So glad you’re here-- welcome to the world of Dottir!
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